I mean, we all know what kind of shopper I am. The cheap kind.
Okay, the “frugal” kind.
I come by it honestly– my mom trained me up from toddlerhood in the art and science of bargain hunting. It honestly didn’t occur to me until I was well into my teens that you could buy the clothes at the front of the store. You know, the ones not on the clearance rack? The ones without orange stickers or big red signs hanging overhead?
I mean, I guess I knew they were for sale, but I didn’t believe that anyone actually bought them. To me, everything not on sale was kind of like a museum display. Nice to look at, but not to touch. Mom and I always made a beeline for the back of the store and did all our shopping there. Unless we had a coupon– but really, even then. (I mean, why not take AN ADDITIONAL 25% off your ALREADY MARKED DOWN item?)
This is still pretty much my M.O., though I admit there’s a bit of illogic to it at times. I am that girl who will buy a dress marked down to $40 from $200, but probably wouldn’t buy the exact same dress if it were listed at $40, full price.
In my defense, I just don’t think I should have to pay more for the same item if I can get it cheaper elsewhere, or later. A $40 dress carries the promise of being marked down to $30, or even $20. A $40 dress that was originally $200 probably won’t get any cheaper.
Of course, there are exceptions. H&M is already pretty cheap, and the way they handle their inventory, if you don’t snap it up now, it’s not likely to be there tomorrow. Forget about waiting for a sale if you really like it.
But in general, I am all about the sale rack, the Insiders Reward Card, the coupon, the mailing list.
As I get older and a little savvier, I find that I am modifying my madness to include a little more method. Now– especially for higher-ticket items– I’m into what I call “clothes stalking.” Clothes stalking involves actual interaction with those front-of-store racks. Heck– with the CS system, you even get to try on full-price merchandise at Bloomie’s and Neiman Marcus (where I was shocked to discover COMPLIMENTARY BOTTLED WATER in the dressing rooms, no lie). You take a photo of your favorites (and maybe the attached tag with the style number, etc.) and then you do a little online comparison shopping, eBay surfing, etc. You get yourself on the email list for the stores that carry That Dress and wait for sales and coupons. Then? You pounce!
It’s how I got a green version of the purple “Janis” La Rok dress on our current masthead (second from the left). Original price at Cusp? $378. My price, during a crazy shopbop.com sale-plus-coupon? $75.60.
Of course, it’s always gamble. I snoozed on this black sheath dress from ATL and now I can’t even find it on eBay.
Continue reading →